Creator Collective

Creator Collaborations
Work with Silky Gem and create content that feels beautiful, satisfying, and genuinely shareable.
Silky Gem crystal candy is made for visual storytelling, texture-driven content, and ASMR moments. We partner with creators who want creative freedom, premium products, and room to build something long term.
Apply as a US Creator Apply as a Non US Creator See How It Works
Luxury crystal candy Signature crunchy shell with a jelly-soft center, handcrafted to look like gemstones.
Creator-first approach Authentic content over forced scripts, with room for your own voice and style.
Performance-based bonuses Clear view-based milestones that reward creators for stronger and more consistent content output.
Long-term growth potential Top creators may be considered for reposting, future campaigns, and deeper partnership opportunities.
Why creators love Silky Gem
Our product naturally fits the kind of content audiences already love to watch: clean visuals, satisfying texture, cutting moments, close-up detail, and memorable sound.
💎 Visually distinctive
Every piece feels premium and instantly recognizable on camera, helping content stand out in crowded feeds.
🎧 Built for ASMR
Crunch, cut, break, unbox, and taste. Silky Gem creates natural sensory moments that encourage repeat viewing.
✨ Easy to personalize
We value creators who bring their own aesthetic, pacing, and storytelling style so the content feels real to their audience.
What creators receive
A collaboration structure that balances clarity, flexibility, and room for strong creator performance.
🎁 Curated product package
Selected Silky Gem products to experience, film, and share in your own style.
⏰ Early access
Opportunities to receive select flavors or limited releases before wider launch.
💰 Bonus eligibility
Performance bonuses that reward creators as view counts grow across stronger content.
📲 Creator spotlight potential
High-performing videos may be featured through reposts, highlights, and creator spotlights.
🤝 Future paid opportunities
Strong collaborations can open the door to ongoing creator partnerships and paid campaigns.
🌱 Long-term relationship potential
We are interested in building long-term creator relationships, not just one-time placements.
🎬 Content expectations
We want content that feels natural, premium, creator-led, and genuinely enjoyable to watch.
  • 1 short-form video for TikTok, Reels, or Shorts
  • Formats can include ASMR, unboxing, cutting, tasting, or storytelling
  • Organic posting style that fits your audience and personal tone
  • No rigid scripts and no forced messaging
ASMR Unboxing Cutting Tasting Storytelling
🎨 Great content usually feels like
The strongest Silky Gem content is usually clean, sensory, visually intentional, and highly replayable.
  • Close-up shots that highlight shine, texture, and color
  • Slow, satisfying pacing that lets the product speak for itself
  • Authentic reactions and personal voice instead of sales-heavy language
  • Strong first 2 to 3 seconds that make people stop scrolling
Luxury feel Texture-driven Scroll-stopping Authentic voice
Performance bonus milestones
Our bonus structure is designed to reward momentum and encourage creators to keep experimenting with multiple videos, not just a single post.
100K Views
$50
A first milestone that rewards early breakout performance.
250K Views
$100
A stronger performance bonus for creators gaining momentum.
500K Views
$200
A high-impact reward tier for standout creator content.
1M Views
$500
A top-tier bonus for exceptional viral performance.
Bonus milestones apply to commission-based creators and Creator Collective members, and are intended to encourage more experimentation, more videos, and more chances for breakout content.
📈 Monthly creator momentum
The Creator Collective is designed to feel active, not static. Stronger participation may include:
  • Monthly creator challenges built around satisfying product moments
  • Creator spotlight features for standout content
  • Leaderboard-style recognition for top-performing videos
  • Encouragement to post 3 to 5 videos per month for more chances to hit milestones
🗓️ Collaboration timeline
  1. Apply and get reviewed Our team reviews submissions on a rolling basis.
  2. Collaboration confirmation Approved creators are contacted and aligned on the collaboration details.
  3. Product ships out Products are sent once the collaboration is confirmed.
  4. Create and post Content is typically posted within 7 to 14 days after delivery, with flexibility discussed in advance.
📜 Usage and rights
  • Silky Gem may reshare creator content on owned social platforms with credit
  • Any paid usage, whitelisting, or advertising rights are discussed separately and transparently
We want creator relationships to be clear, respectful, and easy to understand from the start.
💎 About Silky Gem
Silky Gem is a luxury crystal candy brand known for its signature crunchy shell and jelly-soft center. Each piece is handcrafted to resemble a gemstone and designed to be visually satisfying, textural, and delicious.
What began as a small home-grown passion has grown into a multi-million-dollar brand loved across social media, wholesale partnerships, and the ASMR community.
We care deeply about craftsmanship, storytelling, and turning small moments into something magical.
Interested in collaborating?
If you love thoughtful visuals, satisfying texture, and creator-led storytelling, we would love to hear from you. Share your links, introduce your style, and tell us why you are a great fit for Silky Gem.
US Resident Application Non US Resident Application Terms and Conditions
Applications are reviewed on a rolling basis.